Making wholesale as simple as shopping online
Qogita is Europe’s largest B2B wholesale platform for health, beauty & household supplies. We've digitised and algorithmically optimised the entire procurement workflow by connecting businesses with 500+ suppliers across 30+ countries and delivering pricing, speed and catalog size that offline wholesale simply can't match.
Our Mission
To make wholesale sourcing as simple, transparent and efficient as modern retail - for businesses of every size.
Wholesale procurement is still unnecessarily complex. Fragmented supplier networks, manual price comparisons, complex logistics - it’s a process that hasn’t kept pace with the way modern businesses operate. We’re building the infrastructure to change that.
Qogita brings the entire procurement workflow into a single platform: product discovery, automated price optimisation, order management and cross-border delivery. Whether you’re a growing e-commerce seller or a large-scale retail operation, the result is the same - less time sourcing, more time building your business.
- 10,000+Active Buyers
- 500+Verified Suppliers
- 500k+Products Listed
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Our Story
Making wholesale trading efficient
Over 90% of wholesale transactions still happen offline - through calls, catalogues and trade shows. Supply chains span four or five layers between manufacturer and retailer, pricing is opaque and businesses are limited to a handful of local suppliers. But Qogita is changing that.
Founded in 2021 by London-based father and son duo Danny and Yaniv Toledano, we've built Europe's leading procurement platform - one that digitises and algorithmically optimises the entire wholesale workflow. From product discovery and real-time price optimisation to customs, compliance and cross-border delivery. Our platform replaces what used to require an entire procurement team. Retailers source products faster and at significantly better economics. Suppliers unlock new markets and incremental demand without operational overhead.
As we expand into new categories and geographies, our vision remains the same: empower the efficient distribution of goods, everywhere.
Leadership
Qogita is led by a team with deep experience in scaling marketplaces, operations and technology at companies including Goldman Sachs, Uber and Farfetch.
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Manolis Manassakis
Chief Executive Officer
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Charlotte Bailey
Chief Operating Officer
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William Johnson
Chief Technical Officer
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Agata Lovrecich
Head of Product
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Ivo Silva
Head of Engineering
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Kat Lee
Chief of Staff
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Micheal Garstka
Head of Science
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Pavel Lapatanov
Chief Financial Officer
Our investors
We have built a fantastic team of professionals with deep experience gathered in some of the world's top companies including Uber, Farfetch and others. Their expertise and leadership ensures that we achieve our mission of revolutionizing wholesale.
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Where you can find us
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Amsterdam
The Netherlands
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London
United Kingdom
